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The artist gives his £25k prize cash award to independent music venues

Sam Fender receiving his trophy in his hometown
He was awarded the Mercury Prize last month in Newcastle

The star has handed over the full amount of his twenty-five thousand pound Mercury Prize cash to the MVT, which works to preserve the Britain's grassroots live music spots.

He was presented with the award on 16 October as his new release the album was declared the outstanding release of the past year.

The musician has decided to hand the money over to the Music Venues Trust, in recognition of the vital role small stages fulfilled in his initial steps.

"I personally wouldn't be doing what I am doing today if it wasn't for all the performances I did around the area, and further afield, when I was just getting going," remarked Fender. "These venues are iconic, but they are struggling."

Since the start of 2023, at least 150 of these locations have permanently closed – roughly 16 percent of the whole industry in the UK.

In the last year, well-known musicians including Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all backed the trust in its initiatives to support the industry, by adding a small levy to their ticket prices, which goes to help local stages.

Fender also participated, collecting more than £100,000 on his live tour to help thirty-eight local spots across England, Scotland, and Wales.

The money helped spaces that were confronting potential shutdown due to challenges stemming from flooding, fire incidents and family tragedies, as well as permit problems, legal disputes and noise complaints.

Other venues were granted funding support in improving facilities and technical equipment that helped musicians and concertgoers.

"The idea that money from concerts in large arenas helps the local stages, where it all starts for performers like me, is just common sense," Fender has commented.

Pulp in concert
Pulp are one of the many acts who contributed their award winnings to non-profits

The musician is among several artists to donate his Mercury Prize winnings to charitable organizations.

When they earned the prize in the mid-90s for their album their work, frontman Jarvis Cocker announced that the band would contribute their winnings to the organization War Child.

That year, musician she shared her bounty between multiple organizations, like the NSPCC and a Sickle Cell organization.

"I also gave a grand to my local community centre, to their classes, because I did gymnastics when I was growing up and they lacked better apparatus," she shared with a publication.

Two years ago, they gave their prize money to the community center that nurtured their group, in addition to other local music groups.

And 1994 winners they contributed their award to a MS organization after a friend was identified with the illness.

"Receiving the award was sufficient," remarked artist Small. "The prize was the bonus but we didn't require the extra, because we had the main prize. So our victory impacted another person's life."

Recently, the trust announced it had rescued two local spots in the South East, by bringing them into public stewardship.

The Joiners in Southampton and the second in that location were purchased under the public acquisition scheme, which is backed by the arts council and enthusiasts who purchase "ownership units" in the venues.

By

Lisa King

Marcus Thorne is a seasoned business strategist with over 15 years of experience in digital marketing and corporate growth initiatives.

United Point

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