TikTok is introducing a fresh option that enables them to lessen the amount of artificial intelligence-produced content appearing in their streams. This initiative comes as the service revealed that it currently hosts over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This advancement comes amid a rise in content created by AI, spurred by new video-generation tools.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing video streams on a popular video site exclusively feature content made by AI. A considerable share of this content is classified as low-quality AI content, a label for inferior, mass-produced content that is frequently illogical or surreal.
Our research shows that a lot of users appreciate content produced via AI tools, from digital art to educational videos, and we want to provide users the option to see more or less of that, according to their own choices,” said a company executive.
AI on the Platform
The platform announced that there are now 1.3 billion videos on its app identified as made with AI. In total, over 100 m videos are added to the service each day, making AI-generated material a minor portion of its complete catalog.
Customizing Your Feed
Users will be able to limit or boost the volume of AI content they view by accessing the topic control feature in the application and selecting AI-made media. Other topics that can already be controlled under the filter include current affairs, style, beauty, and movement.
AI Disclosure Rules
Its policies oblige content makers to label lifelike AI-made content, and it bans harmful AI impersonations of celebrities or critical incidents. Any authentic-looking AI video that is without a tag can be removed under its terms of service.
Furthermore, the platform will henceforth apply an artificially created tag to content created with its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This measure is aimed to help prevent users from seeking to circumvent the tagging system.
Educational Initiatives
The platform is furthermore establishing a two million dollar AI literacy fund for specialists and organizations to develop informative material about ethical AI use. This program will benefit educational bodies specializing in educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its moderation strategy, amid discussion over proposals to make redundant numerous content moderators in Britain. TikTok is planning to cut a significant number of roles in its content moderation team in the UK capital, with worker representatives and online safety experts expressing worry that staff are being displaced by automated systems.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by filtering out the most harmful content ahead of it is viewed by staff. The platform stated a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to intervention by its machine learning processes.
It is vital to balance staff and AI to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
